Develop communication strategies including measurable objectives, target audiences, key messages and the most effective channels for each audience.
Implementation
Implement approved strategies in close collaboration with clients and stakeholders.
Write clear, engaging content tailored to each audience's needs.
Distil technical information into accessible and accurate health information.
Compile content and write internal and external newsletters.
Edit technical reports.
Capture discussions in meetings, workshops, clinical trial dissemination meetings and conferences.
Prepare accurate, structured reports including key insights and outcomes.
Research and write strong media releases that capture attention in busy newsrooms.
Build relationships with journalists, producers and editors across print, broadcast and online platforms in South Africa.
Develop partnerships with community radio stations to reach people in both rural and urban communities.
Prepare spokespersons to handle media interviews with confidence.
Media Monitoring
Track, analyse and share media coverage with the client.
Work with clients to prepare holding statements and manage media enquires.
Writing Services
Alexandra is a versatile and experienced writer, with a strong track record in:
Thought leadership pieces that positively position clients as authoritative experts.
Feature stories that focus on the experiences of clinical trial participants.
Human-interest stories that showcase the work and impact of health organisations.
Technical reports that present complex information clearly and accurately.
SEO-optimised blogs for websites that attract and engage users.